FutureSense

AI & Blockchain Food Tech Platform (Freelance)

A food tech startup leveraging AI and blockchain to improve food traceability, inventory management, and demand forecasting across the supply chain.

Context

At an early stage, FutureSense’s product offering combined multiple advanced technologies - AI, blockchain, ESG, and carbon reduction - without a clearly articulated narrative. While technically sophisticated, the value proposition was difficult for customers, partners, and investors to quickly understand.

The challenge was not building new features, but making the product understandable, credible, and fundable.

Strategy: Translating Deep Tech into Human Language

As a freelance Product Manager, my role centered on translation and alignment rather than internal feature execution.

Core Problem

  • Complex technology ≠ clear value.


Approach

  • Reframed the product from a set of technologies into a coherent story

  • Positioned FutureSense as a company that connects the past, present, and future of food

    • Past: Blockchain based food origin and traceability

    • Present: SaaS managing inventory visibility and operational efficiency

    • Future: AI-driven demand forecasting and carbon reduction


This narrative became the backbone for all external-facing materials.

Execution

1. Website & Messaging

  • Led content strategy and information architecture for the main corporate website

  • Translated technical concepts into plain, business-oriented language

  • Structured messaging to address different audiences: customers, investors, and public institutions


2. Government Program Deliverables

  • For government-backed innovation and ESG programs, I led the creation of required assets, including:

    • Product explainer content

    • Service usage guides

    • Supporting visuals and documentation

    • A dedicated landing page emphasizing carbon reduction and sustainability impact

  • All materials were designed to meet public-sector evaluation criteria while remaining accessible to non-technical reviewers.

My Role

Contract Product Manager

  • Translated complex AI and blockchain systems into clear, audience-specific messaging

  • Defined core product narrative and positioning

  • Led website planning, content structure, and delivery

  • Produced materials for government-funded programs

  • Secured follow-up contracts through successful delivery and high client satisfaction

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