SONGHWA HONG
Work Experience
Future Sense
Sep 2025 - Dec 2025
Contract Product Manager & Designer - AI & Blockchain-Based Food Tech
Led UX-driven product vision and go-to-market strategy for an AI-based food traceability and demand forcasting SaaS.
Reframed complex AI and Blockchain technologies into clear market-facing value and intuitive customer experiences for supply-chain stakeholders.
Designed onboarding and demo user flows for enterprise clients, improving demo-to-contract conversion rates.
Aligned company narratives, website content, and proposal materials with sustainability policies and data governance standards, securing $1M in government funding from the Ministry of the Environment.
Senior Vibe
Jun 2025 - Aug 2025
Product Manager & Brand Strategies - Senior Digital Healthcare Service
Owned early-stage service definition and go-to-market strategy for a senior healthcare startup integrating IoT devices and motion-based data analysis.
Introduced Agile workflows and Kanban boards to a newly launched team, improving delivery predictability by 70%.
Defined and delivered end-to-end mobile and admin experiences connected to IoT devices, translating generated data from gyroscope and accelerometer sensor into user-facing health insights.
Collaborated with Engineering and Data teams to identify and reduce user-behavior-driven sensor data error rates by ~50%, incorporating data accuracy and algorithm reliability into product decisions.
Conducted usability testing with local user community, achieving a system usability scale (SUS) score of 93/100.
Softsquared
Oct 2023 - Apr 2025
Product Owner & Project Manager - IT Outsourcing
Directed up to 8 concurrent client projects (17 total) across fashion marketplace, social media, and sustainability domains.
Navigated complex stakeholder environments under strict contractual constraints, balancing cost, scope, and timeline trade-offs while maintaining agile delivery.
Translated business requirements into actionable technical specifications and coordinated delivery with engineers.
Drove high client retention and expansion, with strong contract renewal rates of 77% and growing revenue by 20%.
Product Owner & Project Manager - Subscription-based Developer Team SaaS
Led product development for an internal platform enabling modular developer team composition, supporting the company’s transition from agency model to subscription SaaS.
Designed end-to-end user journey enabling business clients to dynamically compose development teams through modular, marketplace-like flows, reducing team formation lead time by ~61%.
Initiated and governed large-scale database refactoring initiative during a strategic pivot, to align eveolving business workflows with data architecture by redesigning ERD (120→67 tables) and leading data migration.
Secured executive and cross-team alignment by proactively mitigating technical and operational risks caused by misaligned data structures, reducing maintenance effort by ~30% and data processing costs by ~60%.
Gravyroom
Oct 2020 - Apr 2024
Founder - Social Media Mobile Application ‘Bemong’
Founded a creation-first social media platform from concept to launch, owning product strategy, UGC systems, and growth across the full lifecycle.
Architected a unique digital ecosystem (virtual spaces + internal currency system) to lower contribution friction and enhance long-term engagement.
Achieved 200K+ total downloads with peak 40K MAU / 2K DAU, and was selected for 8 startup support programs, including initiatives backed by Google Play.
Prioritized product roadmap using cohort analysis and behavioral data, focusing on highest impact on active engagement.
Built the initial Android MVP(Java) to validate early product hypothesis, winning the MAKEUS hackathon.
EDUCATION
Kookmin University, Seoul, Korea
2015 - 2022
Bachelor of Design in Industrial Design
University of arts London, UK
2018
Language & Arts Short Course (2months)
SKILLS & TOOLS
Product & Business : Product Metrics & KPI Definition, Funnel & Cohort Analysis, Prioritization, Backlog Management, SWOT Analysis, Pipeline CRM
Design & Prototyping : Figma, Framer, Adobe CC, Protopie, Webflow, Usability Testing
Agile & Collaboration : PMI-ACP(Agile Specialist), JIRA, Confluence, Asana, Notion
Tech & Analytics: Google Analytics, SQL, GitHub, Firebase, AWS, Azure DevOps, Java