SONGHWA HONG
Product Manager
Project Manager
Product & Project Manager with 5+years of experience operationg at the intersection of ambiguity, design, and execution. I specialize in framing ill-defined problems, aligning cross-functional teams around clear decision paths, and launching products from zero to market.
Experienced across B2B SaaS, AI/blockchain-based platforms, and B2C mobile applications, with a strong design background and hands-on leadership in early-stage environments.
Main Work Experience
Future Sense
Sep 2025 - Dec 2025
Contract Product Manager & Web Designer - AI & Blockchain-Based Food Tech
Owned early-stage service definition and product narrative, translating abstract technology (AI & blockchain) into market-facing value propositions.
Led website production end-to-end, aligning branding, information architecture, and conversion flows.
Developed proposal materials for government-funded innovation projects, structuring technical complexity into evaluation-ready documentation. (→ proposal acceptance rate / funding amount / number of stakeholders involved)
Senior Vibe
Jun 2025 - Aug 2025
Product Owner & BX Designer - Senior Healthcare
Introduced Agile workflows and Kanban boards to a newly launched team, reducing task ambiguity and improving delivery predictability by approxiamately 40%.
Led early-stage branding and go-to-market strategy, including website building and Instagram marketing, contributing to intitial user acquisition and brand recognition.
Designed end-to-end mobile and admin web experiences for a senior healthcare service, including user jouneys, wireframes, UI specificatons, and developer handoff.
Planned and executed a gamified viral marketing campaign.
Softsquared
Oct 2023 - Apr 2025
Product Owner & Project Manager - IT Outsourcing
Participated 13 client projects across education, fashion e-commerce, social media, POS software domains.
Led 7 projects as a Product Owner, translating ambiguous business requirements into prioritized backlogs and aligning clients, designers, and engineering teams.
Designed SaaS user flow for development subscription product, improving clarity of onboarding and usage.
Led a large-scale database refactoring initiative, consolidating 120 tables into 48 resulting in 60% reduction in maintenance effort and 30% decrease in data processing costs.
Re-architected legacy database structures to reduce maintenance and data processing costs, aligning technical architecture with the company’s evolved business direction and bridging gaps between business and engineering teams.
Delivered actionable data insights to stakeholders by analysing sales and operational data, enabling faster and more confident decision-making.
Gravyroom
Oct 2020 - Apr 2024
CEO - Social Media Mobile Application ‘Bemong’
Founded and led a social media mobile application from concept to launch, acting as CEO, Product Manager, and early-stage developer.
Developed the Android application in JAVA, including core screens and social feed functionality.
Achieved over 20k+ downloads with peak metrics of MAU 50,000 and DAU 3,000, leading a team of 4.
Implemented Google Analytics to track user behavior and adjusted marketing strategy, improving MAU by ~200%.
Selected for Google’s startup support program ‘Changoo’, backed by Google Play and the Korean government.
EDUCATION
Kookmin University, Korea
BA, Industrial Design
University of arts London, UK
Language & Arts Short Course (2months)
Softsquared
Android Developer Course
SKILLS & CERTIFICATIONS
Product & Analytics: Google Analytics(GA4), SQL, Data-driven decision makeing
Agile & PM : Agile Development, Scrum, Kanban (PMI-ACP Certified)
Design: UX/UI Design, User Research, Prototyping
Cross-Functonal : Stakeholder communication, Roadmap planning, Team facilitation
TOOLS
Collaboration : Jira, Notion, Slack
Design: Figma, Adobe Illustrator