FlowerPost
A Message-Driven Flower Gifting Service
A mobile service that recommends flowers based on the emotional context of a written letter, enabling meaningful gifting while supporting local flower farms during COVID-19.
Background
During the COVID-19 pandemic, many flower farms faced severe difficulties as offline events and ceremonies were cancelled. At the same time, flower consumption in Korea remained limited to special occasions, with little variety in everyday use. This project explored how technology could make sustainable flower consumption and new gifting experience.
Concept: Reframing Inventory as Discovery
Core Insight
"Words carry emotion. Flowers carry meaning."
Users write a letter, and the system analyzes its emotional content using text mining. Based on the extracted sentiment, the service recommends flowers whose flower language best matches the message. The selected flower and letter are then delivered directly from a partnering flower farm as a gift.
UX & Functionality
FlowerPost is designed as a three-sided service ecosystem, connecting the sender, flower farmer, and receiver through a single emotional flow.
Sender Experience (Gifting App): As users write a letter, the system recommends flowers whose flower language aligns with the emotional intent of the letter.
Flower Farmer Experience (Supply App): Once an order is placed, it is delivered directly to the flower farmer through a dedicated supply app.
Receiver Experience (Unboxing & Message): The receiver gets the flower box on the delivery day. By scanning the QR code on the postage stamp, they can read the letter digitally - without needing to install the app. Optional app installation allows the receiver to respond or continue the experience.
Exhibition
The project culminated in a graduation exhibition. I led exhibition planning and created an interactive installation using videos and Arduino to visualize the emotional connection between sender and receiver. Visitors were allowed to take a postage stamp with a QR code and flower printed, which was connected to a digital letter.
The project received strong audience engagement and concluded with an A+ evaluation.
My Role
Product Manager & UX/UI Designer & Exhibition Planner
Led market research and user survey (200 respondents)
Defined service concept and problem statement
Designed end-to-end UX and service flow
Built prototypes and conducted usability testing
Led exhibition planning and storytelling
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