Disco
Gamified Fashion e-Commerce Platform
A fashion e-commerce platform that helps users discover discounted designer inventory through a playful, taste-driven browsing experience.
Market Context
Designer brands struggled to sell excess inventory, while consumers perceived discounted items as outdated or undesirable. The initial requirement was vague and seller-driven: “We need to sell inventory more easily.”
Concept: Reframing Inventory as Discovery
Core Insight
" Inventory is not leftover clothing - it is undiscovered treasure."
To express this idea experientially, I introduced vinyl record digging as the core design motif - the joy of finding something perfectly aligned with your taste inside a pile of records. This metaphor shaped the entire UX.
My Role
Product Manager & Brand Strategist
Reframed a seller problem into a consumer discovery experience
Shifted the problem from inventory liquidation to taste-based exploration, positioning discounted products as “undiscovered treasures.”Suggested unique user experience
Introduced swipe-based onboarding to capture user taste signals and reduce decision fatigue, mapping users into fashion “types” that powered personalized recommendations.Designed a scalable commerce and partner system
Planned and delivered core e-commerce flows (PDP, checkout, logistics, discount logic) alongside admin and partner tools for inventory management and pricing.Aligned highly divergent stakeholders
Structured ambiguous feedback from the CEO, investors, and external consultants into clear problem statements, using research and UX prototypes to drive alignment and execution.
Impact
Transformed an ambiguous, seller-centric requirement into a clear consumer-focused product strategy
Enabled efficient inventory turnover through personalized discovery rather than price-driven discounting
Delivered a shippable MVP with aligned stakeholders despite conflicting priorities
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